Hi, I'm Vladimir Pavlov, a product designer based in Tbilisi. For more than eight years, I've been working with digital products, interfaces, brands, and design systems. I currently work at Reluna, building complex B2B products at the intersection of fintech, SaaS, and wealth management.
I approach design through a systemic understanding of the product: users, business logic, constraints, market context, and non-standard usage scenarios. This helps me design solutions that account for the real conditions in which the product will operate, not just the interface. Over time, my experience has expanded beyond visual design: I work across strategy, research, branding, content, analytics, development, and AI, connecting different layers of the product into coherent and feasible solutions.
Outside of my main work, I collect strong websites in Refs.gallery, summarize useful books in BriefBook, experiment with invoicing for contractors in Cashday, and share templates for designers in Figma Community. Most of my personal projects start from a simple thought: I miss this kind of tool myself, so it is worth trying to build it.
Beyond projects, I write notes on Telegram, publish concepts and visual experiments on X and Instagram, collect references on Pinterest, and post longer texts on Medium and VC. Sometimes I share music on SoundCloud, code and prototypes on GitHub. For recruiters and formal context, there is LinkedIn, my CV, and vpavlov.me@gmail.com; for everything else, this page.